My name is Annie Jaffrey and I am a lifestyle blogger and video content creator on YouTube! I was born in Sweden and grew up in Switzerland, then spent six years in New York City studying business and marketing within fashion and related industries and graduated with honors in 2012. I have since had the opportunity to live in London, Dubai, Barcelona and Geneva.
I started my YouTube channel in February of 2011 with the goal of sharing my passion and experience with health and beauty. I also wanted to create a space that was “Annie’s” – a positive, creative and inspiring environment where girls could get tips, be entertained and forget about daily stresses.
On my platform I share my passion and love for all things health, wellness, selfcare, beauty, style, home favorites, and the power of a positive mindset. My goal is to inspire and uplift by sharing what helps me feel my best, in hopes of it encouraging others to live out their best lives too! I value truth, quality, love, authenticity and kindness for self and all.